Privacy Policy
This policy describes how ADU Build Los Angeles collects, uses, and protects information gathered through this website.
Last updated: April 20, 2025
1. About This Policy
ADU Build Los Angeles(“we,” “us,” or “our”) operates the website located at https://www.adubuildlosangeles.com (the “Site”). This Privacy Policy explains what information we collect when you visit the Site or contact us, how we use that information, and how we protect it. By using the Site you agree to the practices described here.
2. Information We Collect
Information you provide directly
When you fill out a contact form, estimate request, or any other form on the Site, we may collect your name, email address, phone number, property address or city, and any details you include in a message or project description. We only collect what you voluntarily submit.
Information collected automatically
When you visit the Site, certain technical information is collected automatically. This includes your IP address, browser type and version, operating system, referring URL, pages visited, time spent on pages, and approximate geographic location derived from your IP address. This information is collected through cookies and third-party analytics services described below.
Cookies and tracking technologies
The Site uses cookies — small text files stored in your browser — and similar tracking technologies including web beacons and pixels. Some cookies are strictly necessary for the Site to function. Others are used for analytics and advertising measurement. You may disable cookies in your browser settings, which may affect certain Site functionality.
3. Analytics and Advertising Tools
Google Analytics
We use Google Analytics (provided by Google LLC) to understand how visitors use the Site. Google Analytics uses cookies to collect data such as pages visited, time on site, and traffic source. This data is aggregated and anonymized. Google’s data practices are governed by the Google Privacy Policy. You may opt out using the Google Analytics Opt-out Browser Add-on.
Google Tag Manager
We use Google Tag Manager to manage and deploy tracking scripts on the Site. Google Tag Manager itself does not collect personal information; it serves as a container for other tags deployed on the Site.
Microsoft Clarity
We use Microsoft Clarity, a behavioral analytics service provided by Microsoft Corporation, to record anonymized session data including mouse movements, clicks, and scrolling behavior. This helps us improve usability. Clarity may use cookies and may share data with Microsoft in accordance with the Microsoft Privacy Statement.
4. How We Use Information
- To respond to estimate requests, contact form submissions, and general inquiries
- To communicate with you about your project or a potential engagement
- To analyze Site performance and improve content and user experience
- To measure the effectiveness of advertising and marketing campaigns
- To comply with applicable laws and legal obligations
- To protect the security and integrity of the Site
We do not sell, rent, or trade your personal information to third parties for their independent marketing purposes.
5. Information Sharing
We may share information with third parties only in the following limited circumstances:
- Service providers who assist us in operating the Site, such as hosting providers, email delivery services, and analytics platforms — these parties are contractually restricted from using your information for any purpose other than providing services to us
- When required by law, subpoena, court order, or other governmental authority
- In connection with a merger, acquisition, or sale of all or substantially all of our business assets, subject to confidentiality obligations
- To protect the rights, property, or safety of ADU Build Los Angeles, our clients, or the public
6. Data Retention
We retain personal information you submit for as long as necessary to fulfill the purpose for which it was collected — typically for the duration of any business relationship and a reasonable period thereafter in accordance with applicable record-keeping requirements. Analytics data is retained in accordance with the default retention settings of the applicable analytics platform.
7. Data Security
We implement reasonable technical and organizational measures to protect information against unauthorized access, disclosure, alteration, or destruction. The Site is served over HTTPS, and access to stored form submissions is restricted to authorized personnel. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
8. California Privacy Rights (CCPA / CPRA)
If you are a California resident, you may have certain rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:
- The right to know what personal information we have collected, used, disclosed, or sold
- The right to request deletion of personal information we hold about you, subject to certain exceptions
- The right to correct inaccurate personal information
- The right to opt out of the sale or sharing of personal information — we do not sell personal information
- The right to non-discrimination for exercising your privacy rights
To exercise any of these rights, please contact us using the information in Section 10 below. We will respond to verifiable requests within the timeframe required by applicable law.
9. Children’s Privacy
The Site is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us and we will promptly delete it.
10. Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, you may contact us through any of the following:
- Website: https://www.adubuildlosangeles.com/contact
- Business: ADU Build Los Angeles, Los Angeles, California
11. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. Continued use of the Site after any changes constitutes your acceptance of the updated policy. We encourage you to review this page periodically.
Also see our Terms and Conditions.
